Privacy concerns could hold back Facebook ad network

01/8/2013 | Advertising Age (tiered subscription model)

Facebook's efforts to create a mobile ad network could be held back by concerns over the network's privacy practices, agency executives say. The network has put the network on the back burner for now, and the future is in doubt, as media buyers are unlikely to want to commit until privacy issues are ironed out, explains Christian Juhl, president of Razorfish West. "Overall [Facebook needs] to be leading from the front, and right now I don't think there's good evidence that that's happening," he says.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Advertising Technology Operations
Pandora Media, Inc.
Oakland, CA
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
Programmatic Manager
A+E Networks
New York, NY
Assistant Professor or Instructor of Advertising
Loyola University Chicago
Chicago, IL