Privacy concerns could hold back Facebook ad network

01/8/2013 | Advertising Age (tiered subscription model)

Facebook's efforts to create a mobile ad network could be held back by concerns over the network's privacy practices, agency executives say. The network has put the network on the back burner for now, and the future is in doubt, as media buyers are unlikely to want to commit until privacy issues are ironed out, explains Christian Juhl, president of Razorfish West. "Overall [Facebook needs] to be leading from the front, and right now I don't think there's good evidence that that's happening," he says.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Affiliate Solutions Consultant
Conversant
Santa Barbara, CA
Yield Manager
Mashable
new York, NY
Senior Sales Manager
OnProcess Technology
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY
Ad Operations Manager, The Atlantic
Atlantic Media
Washington, DC