Why mobile advertising holds much promise

01/8/2013 | USA Today

Mobile advertising should be different from advertising on other platforms, and video may hold one key to effective mobile campaigns, writes Mike Vorhaus, president of Magid Advisors. Geolocation is another promising technology for mobile that is still in its early stages. In all, mobile's future in advertising is looking up, and ad dollars should begin to flow to mobile just as it did to the general online market, Vorhaus writes.

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