Lynx deodorant helps lads meet lasses

01/9/2008 | Adweek

Unilever has rolled out a mobile phone-based campaign for its top U.K. deodorant brand Lynx -- marketed as Axe in the U.S. -- designed to help men interact with women. Lynx's agency, Publicis' BBH, collaborated with mobile software development firm Golden Gekko for the campaign.

View Full Article in:

Adweek

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
IAB
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA