Lynx deodorant helps lads meet lasses

01/9/2008 | Adweek

Unilever has rolled out a mobile phone-based campaign for its top U.K. deodorant brand Lynx -- marketed as Axe in the U.S. -- designed to help men interact with women. Lynx's agency, Publicis' BBH, collaborated with mobile software development firm Golden Gekko for the campaign.

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