Ease of use is among 2012 product trends

01/9/2012 | USA Today · Advertising Age (tiered subscription model)

Consumer products launching this year will look to meet demand for ease of use, with SC Johnson rolling out its All-in-One cleaning combo package. Procter & Gamble is planning to sell Tide Pods detergent in a shell that dissolves, but it is postponing promotional displays for the brand until later this year.

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USA Today · Advertising Age (tiered subscription model)

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