NBCU reorganizes ad sales for entertainment group

01/9/2012 | Broadcasting & Cable

NBCUniversal has reorganized its ad sales structure, according to a memo from Linda Yaccarino, president of cable entertainment and digital ad sales. Under the new structure, Steve Mandala will oversee the New York-based ad teams for the cable entertainment group, and Neil Baker will perform a similar role for sales teams in Los Angeles, Chicago and Detroit. Baker also will be in charge of direct response and paid programming ad sales for all parts of NBCU.

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