Is pay-wall access becoming a no-brainer for consumers?

01/9/2012 | Guardian (London), The

As publications look for creative ways to make their pay walls more profitable, two leading newspapers have found a way to drive more subscribers to digital: hike the price of their print products. The New York Times and Financial Times both recently announced price increases for the printed paper, making it even more economical for consumers to pay to read online. Accessing Financial Times' content online is about 20% cheaper than getting a print subscription, while New York Times readers can expect to shell out as much as a 50% premium over digital to get the paper delivered.

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Guardian (London), The

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