Sundering new myths about B2B social media

01/9/2012 |

B2B social media is not just window-dressing with no need for a return on investment, writes Kipp Bodnar, disabusing readers of social media myths. B2B online marketing efforts should complement, not replace, offline efforts. It also should be used to broaden the scope of a campaign beyond simple lead generation and into lead management and lead qualifying.

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