Sundering new myths about B2B social media

01/9/2012 |

B2B social media is not just window-dressing with no need for a return on investment, writes Kipp Bodnar, disabusing readers of social media myths. B2B online marketing efforts should complement, not replace, offline efforts. It also should be used to broaden the scope of a campaign beyond simple lead generation and into lead management and lead qualifying.

View Full Article in:

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY
Business Development Associate
inMarket Media LLC