Creating more harmony between marketing and sales

01/9/2013 | HubSpot.com

If sales and marketing teams are to work together in harmony, they first have to get over misconceptions, misalignment and misleading communications, Dan Slagen writes. Harmony can be restored by holding constructive meetings where the company, not the individual department, is the focus. Consider restructuring based on the buyer persona rather than job function, and set up service level agreements to keep both sides honest.

View Full Article in:

HubSpot.com

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY
Senior Sales Manager
OnProcess Technology
Affiliate Solutions Consultant
Conversant
Santa Barbara, CA
Ad Operations Manager, The Atlantic
Atlantic Media
Washington, DC
Associate Director of Ad Operations
Opera Mediaworks
New York, NY