Forbes' iPad app design reinforces the magazine's content

01/9/2013 | Mobile Marketer

Forbes has cautiously built an iPad application that exploits its recently redesigned magazine and website and incorporates elements of earlier digital efforts. The app uses PDF files of the magazine to tie in better to the brand, and a digital clipper allows users to share designated portions of a page. Forbes will monetize the app through cross-platform advertising and subscription fees.

View Full Article in:

Mobile Marketer

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Senior Manager, Marketing
New York, NY
Sr. Product Marketing Manager
San Francisco, CA
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY