Forbes' iPad app design reinforces the magazine's content

01/9/2013 | Mobile Marketer

Forbes has cautiously built an iPad application that exploits its recently redesigned magazine and website and incorporates elements of earlier digital efforts. The app uses PDF files of the magazine to tie in better to the brand, and a digital clipper allows users to share designated portions of a page. Forbes will monetize the app through cross-platform advertising and subscription fees.

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