Honda has been looking far and wide since it launched an agency search for its creative and media accounts last month. The list of candidates has been narrowed a bit, but still includes a colorful variety of contestants, including hot shops on the West Coast and major global agency networks, industry executive say. Among the creative shops being considered are 72andSunny, CP&B, Draftfcb and The Martin Agency, and among the media choices are Horizon, MediaVest and PHD. A decision is due by the end of this quarter.
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