Honda is looking at a diverse agency field in review, sources say

01/9/2013 | Advertising Age (tiered subscription model)

Honda has been looking far and wide since it launched an agency search for its creative and media accounts last month. The list of candidates has been narrowed a bit, but still includes a colorful variety of contestants, including hot shops on the West Coast and major global agency networks, industry executive say. Among the creative shops being considered are 72andSunny, CP&B, Draftfcb and The Martin Agency, and among the media choices are Horizon, MediaVest and PHD. A decision is due by the end of this quarter.

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