Kraft plans a Super Bowl squeeze for its Mio water enhancer

01/9/2013 | Advertising Age (tiered subscription model)

Kraft Foods is using a Super Bowl spot to advertise its liquid water enhancer, Mio, a product directed at millennials that was launched in 2011. Kraft recently handed WPP's Taxi creative duties for the brand, in a shift from McGarryBowen, but the company did not specify who would produce the spot, which will air in the third quarter of the big game.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Sales Marketing, Project Manager
Pandora Media, Inc.
Oakland, CA
Senior SEO Strategist
iCrossing, Inc.
New York, NY
Solutions Engineer
http://urbanairship.com
Portland, OR
Business Development Associate
inMarket Media LLC
CA
Sr. Manager, Sales Marketing - Mobile
Pandora Media, Inc.
New York, NY