Lipton campaign aims to remind young people about black tea

Unilever is launching a campaign for Lipton black tea in yellow boxes, which has not been marketed extensively in decades. The campaign, with the theme "drink positive," includes a yellow-tinted ad showing a young woman drinking hot tea at work and with friends. "We were not putting enough energy and attention behind our black tea," said Alfie Vivian of Unilever United States, who described Lipton as "our core business."

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