Mobile location data will drive marketing in 2013, Verve chief says

01/9/2013 | Street Fight

Verve Mobile CEO Tom MacIsaac predicts mobile location data will be central to marketing in 2013. Location tools can do more than just target people in a given area -- they could be used to target people who are adjacent to a target area or to target audience segments within that area, he says. "If you have a big online ad business, you better get ahead of the mobile curve now before it's too late. And location will be at the center of all of this; location is the new data set mobile brings to the table," MacIsaac said in this interview.

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