The re-election campaign of President Barack Obama did a terrific job at connecting the dots between social media, digital and broadcast data to create a cohesive outreach campaign, top marketers said at a Consumer Electronics Show panel this week. Brands are getting braver too, attendees said, and are likely to learn from the Obama campaign in coming months how to create innovative digital and cross-platform campaigns. "As soon as connecting data sources becomes more automated and more cost-effective, we'll see more clients taking those risks," says Amy Ferranti of Designkitchen.
Obama's data strategy holds lessons for digital marketers
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