Sbarro to add 10 new standalone eateries in 2013

01/9/2013 | Wall Street Journal, The

Sbarro, which recently revamped its pizza recipe, is looking to add more standalone locations. The brand, which is known for its presence in malls, currently has about 70 standalone locations; it intends to open 10 more this year. Sbarro has reached new development deals for India, and it has also formed agreements for units in Colombia, Peru and Ontario. Value is still key, according to Jim Greco, the brand's CEO. "There are signs that the consumer is still being cautious, so value is still important," he said.

View Full Article in:

Wall Street Journal, The

Published in Brief: