Scope freshens up Facebook following with mobile ads

01/9/2013 | Mobile Marketer

Procter & Gamble's Scope brand is tapping mobile ads in a bid to boost its following on Facebook. The brand's ads use mobile video to draw consumers in, then prompts them to "like" the brand on Facebook. "Mobile lets us reach our target audience, who are heavy social media users and likely accessing information across multiple platforms," says P&G marketer Rishi Dhingra.

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