Scope freshens up Facebook following with mobile ads

01/9/2013 | Mobile Marketer

Procter & Gamble's Scope brand is tapping mobile ads to boost its following on Facebook. The ads use mobile video to draw consumers in, then prompt them to "like" the brand on Facebook. "Mobile lets us reach our target audience, who are heavy social media users and likely accessing information across multiple platforms," says P&G marketer Rishi Dhingra.

View Full Article in:

Mobile Marketer

Published in Briefs:

SmartBrief Job Listings for Food & Beverage

Job Title Company Location
Management Training Program
HIllstone Restaurant Group
Multiple Locations, SL_Multiple Locations
Culinary Arts Faculty
The Culinary Institute of America
Hyde Park, NY
Director - CIA Consulting
The Culinary Institute of America
Hyde Park, NY