TV Everywhere needs better metrics, Scripps chief says

01/9/2013 | Multichannel News

Although Scripps Networks Interactive anticipates expanding its TV Everywhere footprint through 2014, the company sees the need for better metrics for the service, according to Chairman and CEO Ken Lowe. "We're very positive about the future of TV Everywhere," he said at the Citigroup Global Internet, Media and Telecommunications conference. "But I do think it is incumbent on the industry -- we have got to get the measurement right as quickly as possible."

View Full Article in:

Multichannel News

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Online Advertising Specialist
Tableau Softwarwe
Seattle, WA
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
Denver, CO
Director of Marketing - Denver
Denver, CO