TV Everywhere needs better metrics, Scripps chief says

01/9/2013 | Multichannel News

Although Scripps Networks Interactive anticipates expanding its TV Everywhere footprint through 2014, the company sees the need for better metrics for the service, according to Chairman and CEO Ken Lowe. "We're very positive about the future of TV Everywhere," he said at the Citigroup Global Internet, Media and Telecommunications conference. "But I do think it is incumbent on the industry -- we have got to get the measurement right as quickly as possible."

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