USA boosts "Psych" audience via second-screen game

01/9/2013 | TVNewsCheck (free registration)

USA Network is crediting a second-screen experience for helping boost the audience for "Psych" by 10%. The network created the interactive murder mystery game ahead of the series' season debut, adding new plot twists and clues via its website, Facebook and Twitter. The game resulted in 99% of "Psych's" Facebook fans saying they screened the premiere live or the following day. Also, some 5% of those who took part in the game didn't know about the show but opted to tune in for the first time.

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