Survey: Half of U.S. consumers prioritize product sustainability

01/10/2008 | Supermarket News (free registration)

Sustainability is an important consideration for about 50% of U.S. consumers when shopping for CPG goods, an Information Resources survey found. "Our survey indicates that consumers are focused more and more on the social and environmental impact on their CPG purchases, creating a viable and growing U.S. market for sustainable products and packaging with the potential to mirror well-developed markets in Europe and Japan," Andrew Salzman, IRI's chief marketing officer, said.

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