The future of business intelligence lies in "data artisans," according to George Mathew, president and chief operating officer of Alteryx. These artisans are able to create analytic applications within hours, instead of months, like many IT organizations. Geographic data can no longer be kept separate from other kinds of data but must be blended to be effective, he adds. "You need to be able to take the information that's spatially oriented and the information that you need from a predictive forecasting standpoint -– information that's fairly sizable from a point-of-sales perspective -– and be able to bring it all into one integrated view of how the business is operating," he said.
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