Why PR pros shouldn't hog social media

01/10/2012 | Ragan.com

Social media is a powerful PR tool, but public-relations pros shouldn't expect to be the only people setting a brand's social media strategy, says Edelman's Matthew Harrington. HR, operations, marketing and customer-service teams all have a stake in social media, Harrington says.

View Full Article in:

Ragan.com

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA