ABC sees brisk sales for higher-cost Oscar spots

01/10/2013 | Advertising Age (tiered subscription model)

ABC is fetching between $1.65 million and $1.8 million for 30-second spots in its Academy Awards telecast, up slightly from last year, and is nearly sold out. "We haven't been this well sold, this early, in over a decade," says Senior Vice President of Prime-Time Sales Debbie Richman. Ratings dipped during the recession and vary wildly, depending upon the slate of Best Picture nominees and the telecast hosts -- this year will have "Family Guy" creator Seth MacFarlane at the helm. Samsung and Apple are slated to be among the sponsors.

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