ABC sees brisk sales for higher-cost Oscar spots

01/10/2013 | Advertising Age (tiered subscription model)

ABC is fetching between $1.65 million and $1.8 million for 30-second spots in its Academy Awards telecast, up slightly from last year, and is nearly sold out. "We haven't been this well sold, this early, in over a decade," says Senior Vice President of Prime-Time Sales Debbie Richman. Ad prices dipped during the recession and ratings vary wildly, depending upon the slate of Best Picture nominees and the telecast hosts. This year, "Family Guy" creator Seth MacFarlane will be at the helm. Samsung and Apple are slated to be among the sponsors.

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