Auntie Anne's goes all out on mobile for pretzel launch

01/10/2013 | MobileCommerceDaily.com

Auntie Anne's is touting its Honey Whole Grain Pretzel with a wide-ranging mobile promotion, incorporating QR codes, SMS, mobile advertising, a mobile game and more. EPrize helped develop the campaign for the pretzel purveyor, with mobile playing "the most significant role. ... Whether they experience us with a digital ad, when walking through the mall or on Facebook, we wanted to make sure that wherever the consumer was, we were there," said Jennifer Cadicamo, senior director of strategic services at ePrize.

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