Blimpie makes the most of c-store food trends

01/10/2013 | QSRWeb.com

Rising sales of prepared foods at convenience stores is creating new opportunities for sandwich chain Blimpie, which now has 250 c-store locations, one-third of its 750 units, says franchise development director Jillian Clothier. The footprint has grown in recent years, from a small corner of the store with a limited menu to full-service sandwich shops, she said. "Ultimately, instead of limiting our menu, we're now broadening it."

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