ESPN tops all cable, broadcast networks in ad-buyer survey

01/10/2013 | MediaPost Communications

ESPN ranks first among all cable and broadcast networks for media buyers, in terms of their plans to spend more on ads over the next year, its "creative/innovative multiplatform opportunities," and its positive "programming environment" for ads, Beta Research has found. Among networks for which ad buyers plan to boost their spending, TBS placed second, followed by USA, Discovery Channel, Food Network and ESPN2.

View Full Article in:

MediaPost Communications

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Chief Revenue Officer
Chief Revenue Officer - NY, Denver or San Fran
New York, Denver or San Francisco, NY
Senior Manager, Advertising Technology Operations
Pandora Media, Inc.
Oakland, CA
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
ROBLOX
NY
Programmatic Manager
A+E Networks
New York, NY