HBO markets DVDs with engaging in-app rewards campaign

01/10/2013 | MobileCommerceDaily.com

An HBO in-application mobile campaign run for the holidays used video to entice recipients to redeem a gift card. The campaign to sell boxed sets of DVDs for four HBO shows was conducted with SessionM and run through its app network. Consumers earned points toward a DVD gift card in exchange for watching a 15-second clip.

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