HBO markets DVDs with engaging in-app rewards campaign

01/10/2013 | MobileCommerceDaily.com

An HBO in-application mobile campaign run for the holidays used video to entice recipients to redeem a gift card. The campaign to sell boxed sets of DVDs for four HBO shows was conducted with SessionM and run through its app network. Consumers earned points toward a DVD gift card in exchange for watching a 15-second clip.

View Full Article in:

MobileCommerceDaily.com

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Sr. Manager, Sales Marketing - Mobile
Pandora Media, Inc.
New York, NY
Manager, Sales Marketing- Gaming & Entertainment
Pandora Media, Inc.
Oakland, CA
Manager, Sales Marketing- Healthcare
Pandora Media, Inc.
Oakland, CA
Sales Marketing, Project Manager
Pandora Media, Inc.
Oakland, CA
Senior SEO Strategist
iCrossing, Inc.
New York, NY