HBO markets DVDs with engaging in-app rewards campaign

01/10/2013 | MobileCommerceDaily.com

An HBO in-application mobile campaign run for the holidays used video to entice recipients to redeem a gift card. The campaign to sell boxed sets of DVDs for four HBO shows was conducted with SessionM and run through its app network. Consumers earned points toward a DVD gift card in exchange for watching a 15-second clip.

View Full Article in:

MobileCommerceDaily.com

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director of Product Management
comScore, Inc
Reston, VA
Director of Account Management
Adelphic
New York, NY
Digital Ad Operations Trafficker
A+E Networks
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York City & Port Washington, NY
Senior Product Manager - Mobile
Publishers Clearing House
New York, NY