If states build them, will consumers come to exchanges?

01/10/2013 | Politico (Washington, D.C.)

States establishing their own health insurance exchanges under the Affordable Care Act are turning their attention to the challenge of spreading the word, particularly to young people and those who opposed the law. Washington state data illustrate the challenge: Officials there want to enroll 410,000 people in the exchange's first two years, but just 1 in 6 residents have heard of the marketplace. Some states are bringing public relations agencies on board to tackle the challenge, which requires a balance of education and innovation to reach the disparate groups whose participation is needed.

View Full Article in:

Politico (Washington, D.C.)

Published in Brief:

SmartBrief Job Listings for Health Care

Job Title Company Location
MGR POST MARKET STUDIES - 14000001LK
Abbott
Santa Ana, CA
Regulatory Analyst
Delta Dental
Alpharetta, GA
Associate Director, Regulatory Affairs - Promotional Review
Novo Nordisk
Princeton, NJ
Eastern Zone Sales Director
Regenesis Biomedical
Multiple Locations, SL_Multiple Locations
Senior Financial Analyst - Growing Manager Care Health Org
Fallon Community Health Plan
Worcester, MA