If states build them, will consumers come to exchanges?

01/10/2013 | Politico (Washington, D.C.)

States establishing their own health insurance exchanges under the Affordable Care Act are turning their attention to the challenge of spreading the word, particularly to young people and those who opposed the law. Washington state data illustrate the challenge: Officials there want to enroll 410,000 people in the exchange's first two years, but just 1 in 6 residents have heard of the marketplace. Some states are bringing public relations agencies on board to tackle the challenge, which requires a balance of education and innovation to reach the disparate groups whose participation is needed.

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Politico (Washington, D.C.)

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