Mobile trends make for rapid gains in m-commerce

01/10/2013 | eMarketer

Retail sales via mobile devices are likely to grow by more than half this year, eMarketer forecasts. This extends a pattern of major growth based on three trends: more smartphone shoppers whose behavior affects commerce in all channels, the growing number of smartphone owners comfortable with making purchases on their devices and a surge in shopping via tablets, which should account for the bulk of m-commerce sales over the next four years.

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