Technology marketers can't overlook social media

01/11/2012 |

With 58% of IT buyers making decisions based on social media chatter, B2B technology marketers should be looking for ways to distinguish themselves in that channel, writes Ashley Zeckman. Tech companies should learn as much as they can about the buyer's social behavior, develop a consistent voice for social communication and craft a solid story to attract a potential client's attention.

View Full Article in:

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Chief Revenue Officer
Chief Revenue Officer - NY, Denver or San Fran
New York, Denver or San Francisco, NY
Senior Manager, Advertising Technology Operations
Pandora Media, Inc.
Oakland, CA
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
Programmatic Manager
A+E Networks
New York, NY