Technology marketers can't overlook social media

01/11/2012 | TopRankBlog.com

With 58% of IT buyers making decisions based on social media chatter, B2B technology marketers should be looking for ways to distinguish themselves in that channel, writes Ashley Zeckman. Tech companies should learn as much as they can about the buyer's social behavior, develop a consistent voice for social communication and craft a solid story to attract a potential client's attention.

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