DIRECTV files for trademark for SKFYI brand

01/11/2013 | FierceCable

DIRECTV is seeking a trademark for SKYFI, a brand the satcaster intends to deploy across various digital media streaming devices. The application lists the SKYFI brand as potentially applying to "wireless communication devices featuring video, audio, data and image transmission, and handheld digital electronic devices for recording, transmitting, receiving, and viewing video, audio, data, and images."

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