MilkPEP buys 30-second Super Bowl ad

01/11/2013 | New York Times (tiered subscription model), The

The Milk Processor Education Program, which is responsible for a number of the well-known "Got Milk?" advertisements, is buying a 30-second commercial to be aired in the second quarter of Super Bowl XLVII. Dwayne Johnson, known as "the Rock," will appear in the commercial, which intends to show a father going to great lengths to procure milk for his children's cereal.

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