Paramount offers tease for new Star Trek with powerful mobile app

01/11/2013 | Mobile Marketer

A powerful mobile application with a gaming appeal is on tap from Paramount Pictures to promote the upcoming release of "Star Trek Into Darkness." The gaming portion of the app, developed with Qualcomm Labs' Gimbal platform, allows users to interact with their environment through their devices. The idea "harnesses the power of the smartphone to bridge the digital and physical world, allowing the studio to market the film in the real world and simultaneously bring users into the film's story," said Peter Marx, vice president of business development at Qualcomm Labs.

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