Tablets surpass smartphones in total search ad spending

01/11/2013 | MediaPost Communications

Taking advantage of a higher conversion rate than with smartphones and a lower cost-per click than desktop ads, search ad spending on tablets outpaced that for smartphones in the fourth quarter, according to data from Marin Software and IgnitionOne. Pew Research data shows 22% of Americans own tablets, while 45% have smartphones.

View Full Article in:

MediaPost Communications

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
zvelo
Denver, CO
Director of Marketing - Denver
zvelo
Denver, CO
Instructor, eMarketing
UNIVERSITY OF VIRGINIA
Charlottesville, VA