Tablets surpass smartphones in total search ad spending

01/11/2013 | MediaPost Communications

Taking advantage of a higher conversion rate than with smartphones and a lower cost-per click than desktop ads, search ad spending on tablets outpaced that for smartphones in the fourth quarter, according to data from Marin Software and IgnitionOne. Pew Research data shows 22% of Americans own tablets, while 45% have smartphones.

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Mobile App Acquisition Manager
Publishers Clearing House
New York, NY