In-vehicle apps open new road for aftermarket, advertisers

01/11/2013 | Adweek

New applications should speed the development of connected vehicles, writes Tim Peterson. Ford and GM announced the opening of their application programming interfaces to third-party developers, and Pioneer Electronics announced an AppRadio car stereo for streaming compatible apps from a smartphone to in-vehicle audio and display systems. "These apps could unlock another screen for advertisers. ... The possibilities abound considering all the new behavioral data the car platforms could unlock," Peterson writes.

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