In-vehicle apps open new road for aftermarket, advertisers

01/11/2013 | Adweek

New applications should speed the development of connected vehicles, writes Tim Peterson. Ford and GM announced the opening of their application programming interfaces to third-party developers, and Pioneer Electronics announced an AppRadio car stereo for streaming compatible apps from a smartphone to in-vehicle audio and display systems. "These apps could unlock another screen for advertisers. ... The possibilities abound considering all the new behavioral data the car platforms could unlock," Peterson writes.

View Full Article in:


Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Senior Manager, Marketing
New York, NY
Sr. Product Marketing Manager
San Francisco, CA
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY