To win over Chinese workers, woo their loved ones

01/11/2013 | Harvard Business Review online

Chinese workers tend to be wary of risk and eager to secure high-paying, prestigious positions that will impress their family and friends, writes Shanghai-based entrepreneur Doug Raymond. That means that to hire top talent, you'll have to impress not just the potential employee, but also his girlfriend and even his girlfriend's mother. "To overcome these factors, I learned to pay a lot more attention to the personal and family dynamics of hiring," Raymond writes.

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