Accor looks to the future with British expansion

01/12/2009 | Times (London) (subscription required), The

Now may seem like the worst time possible for a hotel company to launch an expansion, but French company Accor is doing just that, introducing a series of new brands in the British market. The company's managing director in the U.K. and Ireland says the strategy is that the company is thinking in the long term and believes it has the financial strength to take advantage of opportunities presented by the downturn.

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