Study: Broadcasting tops new media in crises

01/12/2011 | Broadcasting & Cable

Broadcasting remains the most "effective tool" for communications during an emergency, a study by the Knight Foundation concludes. Looking specifically at last year's earthquake in Haiti, the report found radio, as in other recent disasters, offered the most direct way to connect with a large population. The NAB said the study "confirms what millions of people around the globe have already known, that in times of crisis, no other medium can replicate broadcasting as a first informer service that saves lives and galvanizes rescue and relief efforts," according to spokesman Dennis Wharton.

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