Cadbury introduces candy bar on Google+

01/12/2012 | eConsultancy.com

Cadbury turned to Google+ on Wednesday to launch its Dairy Milk Bubbly candy bar. The product also got a Twitter and Facebook roll-out shortly thereafter. The candy features a Blippar-enabled wrapper that allows users to access augmented-reality content. "[T]his is thought to be the first time [Google+] has been used for a product launch," David Moth writes.

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