Cadbury introduces candy bar on Google+

01/12/2012 | eConsultancy.com

Cadbury turned to Google+ on Wednesday to launch its Dairy Milk Bubbly candy bar. The product also got a Twitter and Facebook roll-out shortly thereafter. The candy features a Blippar-enabled wrapper that allows users to access augmented-reality content. "[T]his is thought to be the first time [Google+] has been used for a product launch," David Moth writes.

View Full Article in:

eConsultancy.com

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY
Business Development Associate
inMarket Media LLC
CA
Solutions Engineer
http://urbanairship.com
Portland, OR
Senior SEO Strategist
iCrossing, Inc.
New York, NY