ECI Telecom shows how content marketing segmented database

01/12/2012 | MarketingSherpa

ECI Telecom segmented its e-mail database through a content marketing campaign, thereby improving all its re-engagement metrics, according to this case study. Fearing that its e-mail database had become sloppy, the company managed to re-segment the database using high-value content, then launch a e-mail-driven content content campaign that garnered a 12.68% open rate and a 37.95% e-mail-to-form conversion.

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