Miller pitches Genuine Draft to grown-ups

Miller Brewing, seeking to revive its Genuine Draft brand, is looking beyond its traditional 21- to 24-year-old ad base to pitch the brew to older consumers aged 26 to 40. "Our big idea can be summarized in three words," said Terry Haley, Genuine Draft brand manager, about the new campaign. "Beer. Grown up."

View Full Article in:

Milwaukee Journal Sentinel (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
IAB
New York, NY