Miller pitches Genuine Draft to grown-ups

Miller Brewing, seeking to revive its Genuine Draft brand, is looking beyond its traditional 21- to 24-year-old ad base to pitch the brew to older consumers aged 26 to 40. "Our big idea can be summarized in three words," said Terry Haley, Genuine Draft brand manager, about the new campaign. "Beer. Grown up."

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Milwaukee Journal Sentinel (tiered subscription model)

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