NFL delivers slice of Super Bowl sponsorship to Papa John's

01/13/2010 | Bloomberg Businessweek · MediaPost Communications

Papa John's has become "official pizza sponsor" of next month's Super Bowl and the NFL. The sponsorship will be incorporated into the quick-service chain's "National Football Month" effort, which entails in-store promotions, TV spots and some type of brand integration -- but not a commercial -- during the big game.

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Bloomberg Businessweek · MediaPost Communications

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