Mobile can help harvest B2B leads if content is right

01/13/2012 | Marketo

With almost 40 million mobile users checking into social sites on a nearly daily basis, it's time for B2B marketers to exploit mobile for lead generation, writes Jason Miller. Users of social network via mobile are following website links and clicking on ads in high numbers, so marketers should examine the value, relevancy and mobile friendliness of their content.

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