4 ways to mimic B2C marketing tactics for B2B

01/13/2013 | B2B Marketing

B2B marketers can adopt the transparency of B2C prices, product specs and educational material to rely less on sales and more on marketing, Derek Singleton writes in this list of ways B2B marketing can mimic B2C. Use trial offers when possible and get your customers involved through testimonials or other feedback loops, Singleton adds. Also, consider gamification, as SonicWALL did with its Network Security Challenge, in which IT pros competed to protect fictitious company firewalls.

View Full Article in:

B2B Marketing

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Account Executive, West Coast
DeviantART
Los Angeles, CA
Web Developer
Crain's New York Business
New York, NY