GEICO goes for laughs with "Portlandia" spot

01/13/2013 | Adweek

GEICO is running an ad throughout the current season of IFC's "Portlandia" that riffs on the comedy series' previous skit mocking the farm-to-table trend. The idea behind the "Piglandia" clip was "to stand out in a cluttered insurance marketplace and create something that people could relate to and find entertaining," according to a spokesperson for GEICO marketing agency Horizon Media.

View Full Article in:

Adweek

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY
Senior Sales Manager
OnProcess Technology
Affiliate Solutions Consultant
Conversant
Santa Barbara, CA
Ad Operations Manager, The Atlantic
Atlantic Media
Washington, DC
Associate Director of Ad Operations
Opera Mediaworks
New York, NY