GEICO goes for laughs with "Portlandia" spot

01/13/2013 | Adweek

GEICO is running an ad throughout the current season of IFC's "Portlandia" that riffs on the comedy series' previous skit mocking the farm-to-table trend. The idea behind the "Piglandia" clip was "to stand out in a cluttered insurance marketplace and create something that people could relate to and find entertaining," according to a spokesperson for GEICO marketing agency Horizon Media.

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