Google offers targeted couponing

01/13/2013 | MediaPost Communications

Google is getting into coupons with its Zavers service that targets coupons to customers of retailers and brands. Zavers works much like Apple's Passport, with consumers finding discounts on retailer websites that they can then save digitally, then access using their phone number. Targeting and tracking features allow participating retailers and brands to offer the right kinds of deals to specific customers.

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