Identify your most valuable customers and give them your all

01/13/2013 | Inc. online (free registration)

If your business is having a hard time staying profitable, it might be useful to look for ways to improve your customer retention rate and to attract new clients. You should also focus on identifying your most profitable customers and giving them special attention. "[N]ot all customers are created equal," Karl Stark and Bill Stewart of Avondale note.

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