Identify your most valuable customers and give them your all

01/13/2013 | Inc. online (free registration)

If your business is having a hard time staying profitable, it might be useful to look for ways to improve your customer-retention rate and to attract new clients. You should also focus on identifying your most profitable customers and giving them special attention. "[N]ot all customers are created equal," Karl Stark and Bill Stewart of Avondale note.

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