India could soon see mobile as "first screen," says SapientNitro exec

01/13/2013 | Business Standard (India)

With mobile devices quickly winning new converts across India, mobile advertising is likely to take off quickly, even displacing TV in some instances, says Shubhradeep Guha, global capability lead and country manager for SapientNitro (India). "For a sizeable section of young population mobile will become the first screen. Mobile anyway has become the first piece of individual technology ownership. This means TV content companies would have to change the way they produce content," he says.

View Full Article in:

Business Standard (India)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
IAB
New York, NY